«A Favourite Passenger» — action of VIM-AVIA in Chita

A new peculiar action of VIM-AVIA Airlines under the program «A Favourite Passenger» was held in Chita from July 23 to July 26. A pink three meters high suitcase was set up at the square in the centre of the city, decorated flamingo girls with pink wings (symbol of the Airlines) were dancing around the suitcase. They asked all volunteers to fill in questionnaires and take part in the VIM-AVIA competition of the best advertising slogan. Five winners who came up with the best slogans for VIM-AVIA will receive great prizes — name certificates for the tickets of the Airlines regular flights Chita — Moscow.

The program «A Favourite Passenger», one of many special actions of the airline, has started in the spring of this year. The purpose of the program is a marketing research of the passengers’ opinion. At the same time every month of the program in action the airline plays off 5 free tickets to any destination. Thus, the airplane maintains the constant connection with passengers — the first condition to keep the airline service on the permanent high level.

Advance modern advertising actions have long ago become a tradition for VIM-AVIA, that is why a serious marketing research of the passengers’ contentment easily turned into a colorful and merry feast for the people of the city.

About 800 people took part in the competition.

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«A Favourite Passenger» — action of VIM-AVIA in Chita